New Canon PowerShot S95 HiTech Digital Camera

September 5th, 2010 · No Comments

Canon PowerShot S95 Preview: Hands-on with Canon’s new camera

Product Description
From the Manufacturer

One look at Canon’s new PowerShot S95 will have you moving “upgrade my digital camera” to the top of your to-do list. The ultra-slim, ultra-intelligent S95 is loaded with all a serious photographer’s must-haves, including a bright f/2.0 wide-angle lens and professional-style control ring for intuitive manual control. Canon’s HS System is on board for spectacular performance and image quality in low light.

Canon PowerShot digital camera highlights

And, new for a compact, the S95 incorporates Canon’s Hybrid IS for blur-free shooting even close-up. You’ll shoot stunning 720p HD video with stereo sound, then watch it immediately on your HDTV with the simple HDMI connection. If photography’s your passion, now is the perfect time to step up to PowerShot S95.

Canon’s HS System for improved low light performance and better image quality

The PowerShot S95 employs the Canon HS System by combining a powerful 10.0-megapixel CCD sensor and Canon’s DIGIC 4 Image Processor. Thanks to this technological advancement, the S95 is dramatically more sensitive than cameras with identical megapixel counts, and delivers spectacular images with minimal noise. Increased sensitivity demands a higher ISO speed, and the PowerShot S95 delivers with a new maximum setting of ISO 12,800. Blur and camera shake are notably reduced for the ultimate in sharpness and clarity.

Shoot beautiful 720p HD video in stereo sound

The PowerShot S95 lets you record video in beautiful high definition (1280 x 720 pixels). The camera also makes it easy to enjoy HD videos (and still photos) on your HDTV with a mini-HDMI connector for direct connection to a high-definition TV monitor. You’ll enjoy the HD experience with no degradation of image or audio in the signal, plus the ability to display up to 130 still images at once.

Control ring for intuitive manual control

Focus, Exposure, ISO, Step Zoom, or White Balance can now be adjusted more precisely than ever with the S95’s control ring. It’s even more intuitive and quicker than the usual 2-button control and the S95 lets you decide which function the ring will adjust.

Bright f/2.0 lens

The S95 sports an f/2.0 aperture, perfect for creating enticing portraits, by drawing attention to the face and blurring the background with its impressively shallow depth-of-field. The Macro setting lets you get even closer. The large aperture also does more. It lets you capture more nuances in low light shooting by using more of the available light. You’ll be ready for anything with a lens aperture larger than even many professional sizes.

Canon’s Hybrid IS to compensate for angular and shift camera shake during close-up shooting

The PowerShot S95 features Canon’s precision 28mm wide-angle 3.8x optical zoom lens that allows you to shoot most scenes from wide-angle to telephoto. It lets you capture more in every frame, so everyone fits in a family gathering shot. When it’s time to take a closer look, the Canon Optical Image Stabilizer helps minimize camera shake and reveal almost every detail.

Canon PowerShot digital camera highlights

The PowerShot S95 is one of the first compact cameras to be equipped with Canon’s highly advanced Hybrid IS function, which corrects camera shake from two sources to deliver sharp, blur-free images even when you zoom in close to your subject.

Hybrid IS employs both an angular sensor and an accelerometer, enabling it to suppress both the blur caused by the angle of the camera and the “shift blur” that happens when your subject moves parallel to the camera, a problem that is especially noticeable at large zoom factors. With the ability to produce clear, steady images in most situations and at any zoom length, the PowerShot S95 is the camera you’ll want to take everywhere.

Full range of shooting and recording modes

The PowerShot S95’s RAW mode lets you shoot images without JPEG compression. It gives you clearer images and complete creative control in editing. RAW images are transferred directly to the computer where they can then be edited using image adjustment software or a processing application to adjust your images as you please. The camera can also be set to allow the simultaneous recording of both RAW and JPEG images while shooting.

Also, with 26 Shooting Modes including 18 Special Scene Modes, you’re ready for whatever shot comes your way.

3.8x optical zoom with Optical Image Stabilizer, plus a 28mm wide-angle lens

Shoot in darker situations with f/2.0 aperture and the HS System

The PowerShot S95 includes Canon’s HS System – a combination of a high-sensitivity 10.0 Megapixel CCD sensor and powerful DIGIC 4 processing, which provides exceptional low light performance even better than that of its predecessor. The HS System enables the camera to support a maximum ISO of 3200 at full resolution and works to reduce the occurrence of noise at all ISO speeds for high quality images. Users can also set their own parameters in Auto ISO mode, with the ability to limit the maximum ISO speed they want to employ during shooting.

Using Low Light mode, the camera can also achieve an extended ISO range from ISO 320 to ISO 12800, capturing images at 2.5MP resolution. Manual control of ISO settings and white balance in Low Light mode also provide greater control over shots taken in darker conditions, allowing users to accurately capture the ambience of a dimly-lit environment exactly as they see it. Low Light mode also enables higher speed shooting, capturing up to 3.9 shots per second so a moment is never missed.

As well as providing the ability to shoot without the flash and still achieve correctly-exposed shots, the PowerShot S95’s high-sensitivity sensor offers a greater dynamic range compared to conventional sensor types. Tonal range representation is improved as a result, allowing natural looking pictures to be captured in all conditions. A bright, f/2.0 genuine Canon lens perfectly complements the HS System, allowing more light into the camera and providing greater ability to use faster shutter speeds and freeze the motion of moving subjects.

Genuine Canon lens with Hybrid IS

The PowerShot S95’s 28mm wide-angle lens features 3.8x optical zoom, allowing users to get closer to distant subjects during shooting. The camera benefits from Canon’s extensive heritage in lens design, having been developed using the same processes and high-quality standards employed to manufacture Canon’s EF lenses, ensuring sharp, high resolution images with every shot.

Canon’s acclaimed optical Image Stabilizer (IS) counteracts camera shake – reducing blur and enabling users to capture shots in darker conditions and shoot at a shutter speed approximately 4-stops slower than would otherwise be necessary to achieve a blur-free shot. Hybrid IS also prevents image blur during close-up shooting, counteracting angular and shift shake that becomes more pronounced during macro photography.

Unparalleled control

The PowerShot S95’s unique and enhanced lens Control Ring enables the adjustment of various shooting settings such as ISO (in 1/3 stop increments), shutter speed, aperture, focus and exposure compensation – providing a satisfying and tactile experience. Offering even higher levels of customisation, the PowerShot S95 features a custom setting that allows the user to pre-set the function of both the lens Control Ring and the rear Multi-Control Dial in various shooting modes. A dedicated shortcut button can also be configured to provide instant access to pre-selected functions, offering the photographer easy access to settings during shooting.

To track subjects that are in motion, or to help achieve a creative composition, a new Tracking AF mode offers the ability to select objects from the centre of the frame and track them if they move, or if the frame is recomposed.

The handling of the Multi-Control Dial has also been redesigned following feedback from owners of the preceding model. The dial now features a more pronounced ‘click’ mechanism, preventing any unintentional changes to settings. Furthermore, the positioning of the ‘Ring Func.’ and ‘On/Off’ buttons has been revised, providing greater all-round operation in everyday use.

A 7.5 cm (3.0”) 461k-dot PureColor II G LCD screen features a tempered glass outer layer, offering enhanced strength, high contrast and a wide viewing angle that offers greater visibility even when shooting in bright conditions. A new RGB histogram available in playback also allows photographers to instantly check the exposure of a shot in detail.

HD movies with stereo sound

The PowerShot S95 features 720p HD 24fps movie recording with stereo sound. The inclusion of Miniature Effect in movies also adds a completely new dimension to video footage – shooting at a slower frame rate for dramatic and compelling time-lapse-style videos which appear of model scale. An integrated HDMI port with CEC compatibility makes it simple for video and stills to be viewed and controlled directly using a compatible HDTV and remote control.

Capture scenes as you see them

A High Dynamic Range shooting mode allows the capture of high contrast scenes closer to how they appear to the human eye. Exceeding the limitations of conventional cameras, the PowerShot S95 takes three different exposures of the same scene*2 before analysing and combining shots to create a single image in-camera. The result is an image that captures highlight and shadow detail closer to how the photographer sees it.

Instant, creative results

The PowerShot S95 includes a range of shooting modes to match the desired level of control or the photographer’s skill. In addition to the flexibility of Full Manual control and semi-automatic Aperture priority (Av), Shutter priority (Tv) and Programme AE modes, the PowerShot S95 also features Smart Auto for those who simply want to capture great shots instantly.

Scene Detection Technology within Smart Auto helps to provide the best results in all conditions, intelligently detecting the scene and selecting the optimum settings from 28 variables. Hints & Tips messages within the UI also make everyday operation as simple as possible, intelligently guiding users through the camera’s menu and offering a short explanation of each feature before it is selected.

Smart Flash Exposure controls flash levels according to shooting conditions, providing the right amount of flash to ensure perfectly exposed shots in all situations, from darker rooms to bright sunlight. The PowerShot S95 also offers Multi-Aspect shooting, with 3:2, 4:3, 1:1, 16:9 and 4:5 formats supported. New Canon PowerShot S95 the Advance Digital Camera.

Easy, wireless content transfers are supported by Eye-Fi connected functions, allowing remote uploads to image sharing websites such as CANON iMAGE GATEWAY. The camera features a dedicated Eye-Fi section within the User Interface, and disables the auto power-down function when the Eye-Fi card transmits data – allowing the easy transfer of content without interruption*3.

Providing excellent all-round image quality and excelling in low light, the PowerShot S95 offers an extensive feature set designed to deliver outstanding performance. Built for those who want the perfect combination of portability, power and control, it’s the ultimate pocket-camera for the even the most advanced photographer.

Share stories with CANON iMAGE GATEWAY

Owners of the PowerShot S95 can join the CANON iMAGE GATEWAY, an online facility for sharing photos and video. Photographers can take advantage of up to 2GB of personal storage capacity, creating enough room for hundreds of high-quality images. Mobile browsing is also supported, making it easy for friends and family to view photos on the move.

Canon PowerShot S95 – key features:

* HS System & f/2 lens
* High-sensitivity 10 MP CCD
* 28mm wide, 3.8x zoom lens, Hybrid IS
* Lens Control Ring, Full Manual & RAW
* 7.5 cm (3.0″) PureColor II G LCD
* HD movies, HDMI
* High Dynamic Range mode
* Smart Auto
* Multi-Aspect Shooting
* Optional Waterproof Case

More info : www.canonpowershots95.com

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